International trade specialist by profession, entrepreneur at heart; Rupa founded inclusivetrade.com, an e-commerce community and platform that promotes and retails sustainable products made by artisans and small businesses to ethically minded consumers globally. She is also the Managing Director of Clothing Connect, a fashion and textiles consulting firm.

She founded the award-winning non-profit SPINNA Circle which is recognised for its successful and tangible projects in empowering women globally. She has analysed value chains and helped position hundreds of products globally. 

Perhaps unsurprisingly, in 2017 Rupa was shortlisted and recognised as one of the 6 nominees in the United Kingdom for the prestigious ‘Asian Women of Achievement Awards’ under the Science and Technology category. She was invited as a key speaker at the Geneva based World Economic Forum, the United Nations Conference on Trade & Development, and the World Trade Organisation.