Fashion is the pulse of our society and a barometer of culture. However, it is a wide-ranging umbrella term. Fashion Trends, on the other hand, are like waves that come and go – appearing when large numbers of people emulate specific styles, and fading when people move forward to the next big thing.
Fashion trends are set by designers from luxury fashion houses. For instance, Alexander McQueen designed and debuted the ‘Bumster’ jean, an ultra-low cut trouser in his AW95 show Highland Rape. This unique design went on to become a fashion trend in the end of the 20th century. These trends then trickle down to High Street and Main Street, as part of fashion’s “trickle down effect”. A classic scene from the iconic film, The Devil Wears Prada, also captures this.
In contemporary culture, however, the rise of social media leads to an influx of independent content creators outside the fashion spheres. These content creators and influencers attract huge followings, such as
This is an abstract concept, I know. Let’s explore what fashion trends are by looking at the fashion trends that are shaping 2020.
2020 has been an extremely challenging year so far. The COVID-19 pandemic is sweeping across the globe. People around the world are socially distancing themselves from one another, with a general anxiety lingering in the air. In most countries, it is required that people wear a mask when leaving their homes. During these difficult times, the face mask acts as a shield and protection from contact with other humans. In a morbid way, it also serves as a sign of our isolation from the world around us. It is a dark omen, but on trend with the current mood of the globe today.
Humans around the world are being responsible citizens by practising social distancing and staying at home. This leads to the rise of working from home processes, and keeping fit by working out at home. Our fashions are evolving to reflect this too. Instead of purchasing formalwear, jeans or blouses, people around the world are snapping up athleisure clothing (activewear) and comfortwear to be worn at home. According to the Business of Fashion, sweatsuits and yoga pants are the most popular items being purchased online now.
In conjunction with athleisure garments, people are purchasing comfortable home apparel that are made of softer and more luxurious materials. Slip dresses made out of soft fabric such as lace, chemise and silk are the perfect garbs to wrap yourself and look professional while working from home. In addition, their minimal silhouettes also make putting on and removing them a breeze.
Tank tops are the ultimate sign of functional minimalism and comfort, especially in regions with a warmer or humid climate. Not only are their sleeveless features cooling for the wearer, but they also serve a functional purpose. Their utilitarian design marks the return to zen-like minimalism, and a focus on what really matters to us – our loved ones and their safety during this troubling time.
Fashion Commentator & Creator
Fashion Journalist at Fashive