Every crisis sparks new ideas. Take, for example, the fashion sector. Some of the most imaginative designs and ideas have come from the midst of a crisis in the past. People have discovered the pleasure of staying home as a result of quarantine. While this may sound like bad news, it also means that a new garment sector, loungewear, has risen to prominence during this time. The loungewear fashion trend has been embraced well by people, and it is gaining popularity day by day.
While consumers preferred loungewear during the worldwide lockdown, retailers may expect home wardrobes to become the new trend as people stay at home for an extended time and spend less money. In fact, between 2020 and 2026, the worldwide tracksuits industry is expected to grow, with China already seeing a shift. The loungewear wave will remain high since most consumers feel happy and comfortable wearing them at home.
Since the lockdown has given stylists and designers the time to reconsider their designs, the new inside production also needs to be assessed. Brands must adapt to the current season’s scenario by creating multi-purpose pieces that customers may customize to meet various everyday requirements. With this in mind, marketers should emphasize beauty and aesthetics, as consumers still desire formality.
New Market Trend
When Anna Wintour, a British journalist, was photographed in her home office wearing track pants, it was evident that the loungewear fashion trend was here to stay. In recent months, even the most prestigious brands have introduced a loungewear area to their collections and goods, showcasing this as a new market trend.
The Social Media Market Is Expanding
While Instagram accounts are flooded with posts about a decreasing desire to go out and avoiding socializing, many people prefer to stay at home and label themselves “insiders.” More importantly, loungewear adapts naturally to a genderless product concept because of its loose designs, allowing it to fit into various current trends.
Health and Safety
Due to increased consumer expenditure on home interior design and household decoration, the Asia Pacific area will likely undergo a loungewear wave since the Chinese are the leading suppliers in that region. People in China are becoming more health- and safety-conscious, and their concern for their well-being extends beyond food to other product categories, including clothing. It’s no wonder that the current loungewear craze started here.
Loungewear is becoming a fashion trend in many parts of the world. The consumers are enjoying doing activities such as yoga and working at home comfortably. The future of loungewear is very bright, and a lot of people love it.