Peter has extensive years of experience in Marketing & Branding consulting roles with major international marketing communication groups like HAVAS & WPP in Asian regions. He has held executive mgmt roles in the group agencies and managed over 120 brands successfully to date. His last corporate position was Regional North Asia Head of Marketing in NOL- APL & APL Logistics.
Peter had about 20 years’ experience working in China, in multiple marketing related functions including strategic marketing and planning, consultation in branding & products and GTM strategy, crisis management and implementations and public relations communication etc.
For the last 9 years, Peter moved into training industry specialized in Leadership and Creative Marketing training for Managers & Senior Executives in corporate world and held adjunct positions as EMBA professor ,senior counsel & lecturer for numerous Universities (Coventry Uni, Webster, Tongji , Fudan, SUFE , INSEAD, PSB academy, Nottingham Uni) in the region.